Unable to secure financing for their start-up graphic design firm, Alex King and Emeka Rajis were thrilled when FINANTA approved their first business loan for computer equipment and additional working capital. Due to the nature of their business, we recognized that receivables could be delayed by 30 to 90 days, making it nearly impossible for the business to grow healthily. Alex remembers the beginning: “We thought sales in the first few years could support our business, but we were very wrong. In this economic environment, when banks are not willing to lend to your small business, it is only organizations like FINANTA that will lend to you.”

Almost exactly one year later, the co-owners of Defined Clarity have increased sales by nearly 60% and supported campaigns for large-name clients, such as, PATCO, Global Fusion Festival-Philadelphia, and Customized Energy Solutions. Now these companies, and many more in the region, are benefiting from both King and Rajis’ insight in graphic design, brand management and website development.